The WINFISH team launched the gender-sensitive knowledge products during the Padayon Kita, kick-off activity at Sydney Hotel on February 7, 2020. The knowledge products are designed to support the gender interventions under the USAID-funded project “Raising Awareness on Gender Equity and Women Empowerment in Fisheries Management in General Santos City and Sarangani Bay Area”.  To ensure the widest audience reach and to effectively communicate success stories related to gender interventions in the learning site, various communication media were used such as videos, comics, magazine, frisbee fans, and coasters.

One video presents Best Practices in promoting gender equity and women empowerment in fisheries.  Another video emphasizes the importance of the partnership of women and men at all nodes of the fisheries value chain in sustainably managing the oceans and fisheries resources and in combating illegal, unreported, and unregulated (IUU) fishing.  The third video highlights the different faces of empowered women in the fisheries sector.

The comics is dedicated to raising awareness on how men and women can play an active role in the implementation of the Ecosystems Approach to Fisheries Management (EAFM) for inclusive development and sustainable fisheries management in the learning sites in General Santos and Sarangani Bay.

The magazine features gender champions who have surfaced women’s voices and dreams in the fisheries value chain in General Santos City and the Sarangani Bay Area, Philippines. They have raised the torch on the importance of gender mainstreaming in fisheries and their works lead to combatting unreported, undocumented and illegal fishing as well as the implementation of a gendered Ecosystems Approach to Fisheries Management (EAFM), to include Catch Documentation and Traceability.